- July 17, 2020
- Leonie McKeon
Context refers to the environment, or circumstances within which something happens. Different cultures can be described as being high-context or low-context.
Low-context cultures tend to be logical, linear, individualistic, and action-orientated. Decisions are made based on facts, as opposed to intuition. Communicators are direct, straightforward, and aim to be efficient. To ensure clarity of understanding,...